E11 Building a brand for your project

It doesn't matter how good your product is if no one can understand what it does or why they would use it. "Branding" just as much a part of your product as its code. Who does it speak to, how does it speak to them, and what do people think about it? This week we're joined by Savannah Bergeron and Allison Simmons from Platform.sh's design team to talk about how one goes about conducting brand research, building a voice for your product and your company, and what the benefits and pitfalls are for various techniques.