• Overview
    • Django
    • Next.js
    • Drupal
    • WordPress
    • Symfony
    • Magento
    • See all frameworks
    • Observability
    • Auto-scaling
    • Marketing Teams
    • Retail
    • Higher Education
  • Pricing
  • Featured articles
    • Switching to Platform.sh can help IT/DevOps organizations drive 219% ROI
    • Organizations, the ultimate way to manage your users and projects
  • Support
  • Docs
  • Contact
  • Login
  • Free Trial

How a customer-centric digital marketing platform saves Mentos millions

Hosted by

Aaron Porter
Aaron Porter

Description: When world-renowned brand Mentos connected with agency Burst, its marketers managed 100+ websites at the local level. By developing a flexible, centralized, global digital marketing platform, Burst saved Mentos millions of dollars per year, restored marketing team creativity, increased agility, and established a holistic governance model.

You will hear:

  • What is an effective customer-centric digital marketing platform in 2020
  • How to create a balance between flexibility on the local level and global synergies
  • How to establish a knowledge-sharing culture within a global organization
  • How a scalable digital marketing platform based on a Platform-as-a-Service can free developers and marketers to focus on digital experience and marketing initiatives, rather than infrastructure and process

Guest speakers

  • Hans Maltha, Founder and CEO at Burst

You might also like

Cover image

Scaling on demand: the answer to the unique needs of higher education

AboutSecurity and complianceTrust CenterBoard and investorsCareersPressContact us
Leader Winter 2023
System StatusPrivacyTerms of ServiceImpressumWCAG ComplianceManage your cookie preferencesReport a security issue
© 2023 Platform.sh. All rights reserved.
Supported by Horizon 2020's SME Instrument - European Commission 🇪🇺