How a customer-centric digital marketing platform saves Mentos millions
Description: When world-renowned brand Mentos connected with agency Burst, its marketers managed 100+ websites at the local level. By developing a flexible, centralized, global digital marketing platform, Burst saved Mentos millions of dollars per year, restored marketing team creativity, increased agility, and established a holistic governance model.
You will hear:
- What is an effective customer-centric digital marketing platform in 2020
- How to create a balance between flexibility on the local level and global synergies
- How to establish a knowledge-sharing culture within a global organization
- How a scalable digital marketing platform based on a Platform-as-a-Service can free developers and marketers to focus on digital experience and marketing initiatives, rather than infrastructure and process
- Hans Maltha, Founder and CEO at Burst